References
Futures Terminology adapted from: Dunne, A. and Raby, F. (2014) Speculative everything: Design, fiction, and Social Dreaming. S.l.: MIT Press.
Power Progression adapted from: Helmer, H. (2016). 7 powers: The Foundations of Business Strategy. California: Hamilton Helmer.
Innovation Metrics adapted from: McKinney, P (2021). Six innovation metrics (KPIs) every organisation should use.
Plastics Taxonomy based on Shah, Manali & Rajhans, Sanjukta & Pandya, Himanshu & Mankad, Archana. (2021). Bioplastic for future: A review then and now. World Journal of Advanced Research and Reviews. 9. 056-067. 10.30574/wjarr.2021.9.2.0054.
E-commerce Growth Stack adapted from: Campbell, K. (2023) E-commerce growth strategy: A brand-driven approach to attract shoppers, build community and retain customers. London: KoganPage.
Four Gears based on Moore, G.A. (2014) The Four Gears Adoption in B2c Markets from Crossing the Chasm: Marketing and selling high-tech products to mainstream customers. New York, NY: HarperBusiness Essentials.
Law of Innovation Diffusion based on Moore, G.A. (2014) Crossing the Chasm: Marketing and selling high-tech products to mainstream customers. New York, NY: HarperBusiness Essentials.
Agile + Design Thinking based on Design Council (2003) Double Diamond, and Ulrich, K.T., Eppinger, S.D. and Yang, M.C. (2020) Product design and development. 7th edition. New York, NY: McGraw-Hill Education.
70/20/10 Horizons adapted from: McKinney, P. (2023)